High-Street Prom Dresses Under £100

May 15, 2016 Lauren 7 Comments

Yes, it's that time of year again... Prom season is upon us! I remember spending hours and hours searching for my perfect prom dress; one that looked expensive and fashionable, but wouldn't break the bank. So, I've decided to put together a selection of stylish, affordable dresses for under £100, hope this helps! :)

1. Missguided £40 

A classic, slinky maxi dress with a cowl back and slit. A cheaper alternative to brands such as coast without compromising on style.
2. Asos £65

A chiffon maxi dress with a lace insert and halter neck. This dress looks gorgeous, especially with movement as the semi transparent overlay gives the dress an ethereal feel.,101&sh=0&pge=0&pgesize=204&sort=1&clr=Navy&totalstyles=552&gridsize=3

3. Chi Chi London, £70

The intricate hand embroidered lace details gives the dress an expensive look, and the colour combined with the lace, mesh and tulle fabric makes the dress look super feminine.,101&sh=0&pge=0&pgesize=204&sort=1&clr=Mink&totalstyles=552&gridsize=3

4. Little Mistress Petite £70

For those with a more petite frame, this dress is perfect! The small details such as the 3D floral appliqué and pleated waistband gives the dress such a pretty finish.
5. Chi Chi London £65

Also aimed at petite women, this dress is really flattering; the skater style cinches in the waist, and has a flared skirt with a layered tulle underskirt. The lace is sequin embellished which not only gives the dress a more expensive feel but also looks really pretty during the day when the light catches the sequins.

6. Asos £65

An edgy alternative to the traditional prom dress! This dress is one of my favourites from this list; the 90s neckline is bang on trend at the moment, and the crop style top and flared skirt makes the dress really flattering on almost all body types. Personally, I don't think this picture does the dress justice; when you watch the dress on the catwalk, the fit and movement of the dress is really flattering and the lace looks so expensive!,101&sh=0&pge=1&pgesize=204&sort=1&clr=Black&totalstyles=538&gridsize=3

7. John Zack Petite £58

Another edgy alternative but just as stunning. This is also part of the petite range. Though there's a lot of different textures going on, it somehow just works! The lining has more of a body-con shape, whilst the main netted/lace fabric is a skater style so if you can't decide between the two styles, this dress is perfect!

(or an alternative for £48 at,101&sh=0&pge=2&pgesize=204&sort=1&clr=Black&totalstyles=538&gridsize=3),101&sh=0&pge=1&pgesize=204&sort=1&clr=Black&totalstyles=538&gridsize=3 
8. Little Mistress Petite £68

A gorgeous lace and tulle maxi dress, part of the petite range. As a petite woman, it's usually so hard to find maxi dresses for my frame without the dress completely swamping me, but thanks to these petite ranges, It's now so much easier.,101&sh=0&pge=2&pgesize=204&sort=1&clr=Cream&totalstyles=538&gridsize=3 

9. Jarlo £85

A stunning fishtail maxi dress with a high neck and lace bodice. The dainty lace and tie back details are what makes this dress so pretty.

(also available in blush at,101&sh=0&pge=2&pgesize=204&sort=1&clr=Creamnude&totalstyles=538&gridsize=3
10. Little Mistress £80

One of the reasons why I chose this dress was because it reminded me so much of the dresses from Ted Baker with the subtle floral prints; I always admired Ted Baker's dresses and this dress is the perfect alternative for a fraction of the price.,101&sh=0&pge=2&pgesize=204&sort=1&clr=Nudefloralprint&totalstyles=538&gridsize=3

11. Lipsy £68

Yet another lace dress... If you haven't noticed already, I have a bit of a lace obsession! This skater dress is super flattering and the crochet details on the neckline adds to the dainty feel.,101&sh=0&pge=1&pgesize=204&sort=1&clr=White&totalstyles=538&gridsize=3
12. Jarlo Tall £80

Last but not least, this maxi dress aimed at taller women (but is also available in petite sizes). The shoulder details are bang on trend this summer and gives the dress an elegant touch.

Or a similar from Jarlo:

or for £30:,101&sh=0&pge=2&pgesize=204&sort=1&clr=Navy&totalstyles=538&gridsize=3
Alternative places you can look for affordable and fashionable prom dresses:

  • Asos 
  • Miss Selfridge 
  • Missguided 
  • Pretty Little Thing 
  • H&M
  • Forever 21
  • Lipsy 
  • Chi Chi London 
  • Little Mistress 
  • Boohoo 
  • AX Paris 
  • Hollister 
  • Quiz 


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  1. These are great selections! With such great price tags, you can't go wrong!

  2. There are so many beautiful gowns around these days and especially at this time of year with the mass of lace and pastel shades. The white fishtail gown by Jarlo featured in this post is so special :)

    1. I totally agree! I've got a slight obsession with lace and pastel colours at the moment haha x

  3. so jealous at the selection of prom dresses girls have nowadays! my prom was only 5 years ago (eek!) but i didn't have near as much choice. if i had prom now, chichi london or ASOS would definitely be my go to

    Absolutely Sarah